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Another Brand

A simple collaboration between designer and manufacturer, experts in their field, to create a new brand.
Designer and creative director Theo Williams has designed products for Alessi, Lexon and Prada. More recently Theo worked as Head of Design for John Lewis Home and was also Creative Director of Habitat. It’s a path that’s seen him transcend the boundaries between design disciplines, tackling product and furniture design alongside print, packaging, retail and brand development. Theo's skill is to provoke new and better ways of thinking that enable retailers and brands, as well as buyers and manufacturers to realise their goals. Theo is currently bringing his extensive experience to bear on a spectrum of projects for international brands and labels.
Range 01 is produced by Qualita, a high end furniture manufacturer based in Lithuania and with a portfolio of customers from small independent retailers to large international brands such as John Lewis, Habitat, Laura Ashley and others.